Cooler Master Partners with Genuine C&C to Expand Market Presence in Taiwan

TAIPEI, Taiwan — Cooler Master, a global leader in innovative thermal solutions and PC hardware, today announced that it has officially appointed Genuine C&C Inc. as a distributor for all Cooler Master product lines in Taiwan. Genuine C&C, a well-established distributor with extensive experience in IT and consumer electronics, will be solely responsible for product supply and channel development across the region.

This partnership reinforces Cooler Master’s commitment to the Taiwan market by enhancing local logistics and service support. With Genuine C&C’s strong supply chain, broad distribution network, and B2B expertise, Cooler Master is now better positioned to serve retail, enterprise, and e-commerce channels with greater speed and efficiency.

Cooler Master products featured in this partnership include:

• MasterFrame Series - Cooler Master’s brand-new case series introduces the FreeForm 2.0 modular system, allowing full flexibility in hardware configuration. The MF500 Mesh offers customizable front panels and dual 200mm front fans in a more compact size. The MasterFrame 600 combines an open test bench and display aesthetics, perfect for extreme overclocking and modding enthusiasts. Stylish, versatile, and highly expandable — a freeform platform designed for advanced users!

• X Silent Platinum Series - This PSU lineup includes the X Silent Edge 850W (fanless) and X Silent MAX 1300W (ultra-quiet), built with German Infineon components and patented cooling. Both support ATX 3.1 and PCIe 5.1, and feature upgraded 12V-2x6 connectors with smart monitoring. Backed by international certifications and up to a 15-year warranty, it’s a premium silent power solution for creators and enthusiasts.

· MWE Gold V3 – A modular power supply designed for stability, silence, and high efficiency. With an 80 PLUS Gold certification (and even Platinum-level efficiency under low loads), it features ultra-quiet fans and a Cybenetics A-rated acoustic performance. Its fully modular design, paired with ATX 3.1-compliant 12V-2x6 cables, ensures a clean build and strong future compatibility.

· MasterLiquid Atmos II – A next-gen CPU liquid cooler that blends performance, silence, and personalization. With a low-profile pump, quieter operation, and upgrade-ready Flex-Kit support, Atmos II fits seamlessly into compact builds while empowering users to make it their own.

· Hyper 612 Apex – A high-performance air cooler built for powerful, quiet cooling. With six patented heat pipes and dual Mobius 120P fans, it ensures efficient heat dissipation under heavy loads. Compatible with AMD AM5/AM4 and Intel LGA 1851/1700, its 159mm height fits most mid-tower cases and comes in Black or White for clean, performance-driven builds.

Our resellers can now access the Genuine B2B Procurement Platform (https://www.genb2b.com) to check inventory, place orders, and access the latest product and marketing resources — all in one place. This streamlined process enhances operational efficiency and boosts market competitiveness.

Cooler Master will continue working closely with Genuine C&C through agile marketing strategies, real-time market feedback mechanisms, and user-driven product planning—to develop Cooler Master solutions tailored for the Taiwan market.

About Cooler Master

Established in 1992, Cooler Master is a performance PC component and peripherals brand with a track record for advancing the industry. From the world’s first aluminum PC case to our pioneering thermal technologies, Cooler Master is committed to breaking technological boundaries and challenging the status quo. Our focus is to create a community for individuals who dare to stand out and embrace their inventive identity. Whether new builders use a PC as medium for self-expression, or hardcore gamers set up their battle stations to pay homage to their favorite character, we revel in being Wired Different. We are a brand aiming to go above and beyond by creating cool products for awesome people to build in their own way. More information is available at www.coolermaster.com and join us on Instagram, Twitter, Discord and Facebook.

About Genuine C&C

Established in 1988, Genuine C&C Inc. is one of Taiwan’s leading Information and Communication Technology (ICT) distributors, representing over 60 well-known domestic and international brands. As a member of WPG Holdings’ subsidiary Genuine Holding Co., Ltd. (3709)—the largest semiconductor components distributor in the Asia-Pacific region—Genuine has spent the past 37 years building a robust nationwide network. This includes three major logistics centers, eight branch offices, and a service network of over 10,000 partner resellers across Taiwan.

Genuine is committed to becoming a high-value service platform, creating diverse business opportunities. Backed by decades of channel experience, the company provides real-time, comprehensive technical support and diversified solutions. Combined with efficient logistics and customer-focused service, Genuine connects closely with partners through its B2B procurement platform, building an integrated marketing ecosystem and sales network. This empowers partners to enhance their competitiveness while driving sustainable growth.