The aspiration to provide better cooling was a matter of personal preference, inspired by the freedom and enjoyment in building and creating something new. Now, our strategic partners like NVIDIA, Intel and AMD, our loyal community of gamers and PC enthusiasts, all rely on Cooler Master to strive for thermal excellence. This is the result of simply wanting improved functionality and desire to tailor something to fit our personal preference.
Our Thermal BU is the leading provider of cooling solution among PC builders and enthusiasts worldwide. From our legendary Hyper 212 tower air coolers to our innovative MasterLiquid 360 Sub-Zero all-in-one liquid cooler, we are proven industry leader in everything PC cooling.
In order to deliver the best possible experience, we ensure Optimised Thermal Performance to keep PC components cool at all times in the most efficient and intuitive way. We are consistently improving every detail DIY users care about when installing systems inside our cases.
We work tirelessly to ensure Cooler Master cases stand out amongst our competitors with our industry leading innovative designs, strict quality assurance and control every step of the way during manufacturing. We ensure every Cooler Master case is produced using environmentally friendly and industry certified materials, whilst up to 90% of product tooling is designed, invested and owned by Cooler Master.
Futureproofing plays a key role in component selection for many PC builders, so we take all future changes and development of the PC industry into consideration such as the introduction of a smaller SFX power supply with the maximum wattage available based on current PC spec wattage requirements.
We take pride in excelling in quality and technological innovation, and our price range from entry to high-end allows beginners and hardcore hardware enthusiasts to have more selection based on their requirements.
We are aiming to achieve the 'big fish in a small pond' mentality by catering more to niche peripheral markets.
High quality and technological innovation remain at the forefront of our mission to provide unique peripherals for niche demographics, and in the next few years we seek to ramp up our research and development capability in not only design and sophistication, but also in functionality to solve specific needs for our community.
We are dedicated to user experience, design and ergonomics performance that allows user personalization to suit their preference as well as encouraging individuality and embracing the Cooler Master “Wired Different” persona.
This philosophy can be seen in the design of gaming chairs, monitors and desks, even extending into controllers and other gaming accessories, perfecting cloud gaming essentials for playing, expressing and sharing seamlessly anywhere and anytime.
Developed through community driven innovation and collaboration, CM IMX is an integral part of Cooler Master Global Eco System that transforms Cooler Master from PC Component Manufacturer to full integrated system solution provider.
Our core value is technological innovation; we want to amaze our users with our design and a quality that takes the overall user experience to whole new level.
CMODX is the personalize & performance division of Cooler Master, where you will find premium made, custom-like PC builds that are designed and curated by the industry’s most innovative & creative designers from the likes of AKMod, Inony, Timpelay, specializing in cross-industry collabs to bring the freshest ideas to life.
Discover a hub of exciting collaborations, we will introduce you to the best case modders, designers and brands whilst listening to our fans and letting you shape what we make next.
Exclusive partnerships with Intel, AMD, and NVIDIA allow us to create solutions that are superior to other custom PC manufacturers in the market. Performance and thermal properties are at the forefront of our custom PC layouts and we have also strategically aligned our partnership with world class system integrators boasting years of experience in custom PC building to ensure the quality and performance of our builds is nothing short of remarkable.
Our first custom PC will be designed based on the ever-popular small form factor solution due to the increasing demand for this market. PC enthusiasts are looking for smaller, yet powerful PCs and with these demands we see the value to provide a premium solution based on design and thermal excellence.
People are invited to access cross-disciplinary knowledge easier, and encouraged to venture and accomplish themselves through self-development and team-building.
We challenge ourselves to create a community that is filled with people with entrepreneurial mindset to engage, empower and enable each other.
Make It Yours. Be the CEO of your life.
This is achieved by integrating various online/offline gamification methods as well as creating a cross-border communication channel through entertaining and immersive gaming experiences.
We are currently working alongside partners to compose and build new industry standards, as we strive to achieve brand innovation whilst always putting our customers first.
We introduce and develop brands in the gaming and esports industry, combining the world of gamification with two strategic areas of focus, entertainment and communication. This creates greater exposure from exciting events and engaging programs to attract larger crowds of a younger demographic.