We're all about the things that make building a PC such a rewarding experience. The sense of achievement. The joy of making and creating something uniquely yours in form and function. The freedom that comes from complete control. And of course, the thrill of bringing your creation to life without melting your components.

We're sustained by a belief that something as endlessly useful and diverse as a PC can never really die, and a vision that we can re-invent the way they are designed, made, bought and used. It's a vision that stems from the core of our company, from our heritage as innovators of the initial strides forward in thermal technology, to our commitment to pioneer a modular future. We're also committed to keeping our design, testing and manufacturing in-house, to give us the edge in ideas, craft and quality.

Roger was the first to grasp that people would appreciate toolless motherboard heatsinks, and that cooling isn't just about heatsinks and fans, but air flow through the case as well. Inspired by cutting-edge stereo designs appearing from Japan, he challenged his engineers to make the industry's first aluminum PC case. They were handmade, high-value, market-leading products that sold out immediately.